A white elephant? The Athletics turned an insult into a a team logo in 1902


Connie Mack White Elephant

Today the Oakland Athletics sport a white elephant on their uniform. They also use the pale pachyderm in sales and marketing.

What is the link between the A’s and a white elephant?

It all began because of a feud at the dawn of a new century during the inception of the American League.

John McGraw, Ban Johnson, and Connie Mack – Cooperstown men all – were at the center of the battle. What could’ve been a debacle is today an enduring part of baseball history.

America’s National Pastime has a long and glorious history separates it from every other North American sport.

Enjoy the article that links three baseball titans to the present day.

You gotta love baseball!

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"Whoever wants to know the heart and mind of America had better learn baseball…"

~Jacques Barzun, 1954